Building a Boutique Board Biz on a Budget
(try to say that 5 times fast)
Thinking of starting something like this?
Losee loves chatting about boutique board biz life before death. In most cases all you have to do is buy Max a burrito and a Dr. Pepper.
TIP TOPICS
Make it great.
Go skateboarding. A lot.
Your friends should pay full price.
If I build it, will they come? (hint: yes & no)
The beauty (and limitations) of creating a niche biz.
The vulnerability and value of a brand personality that IS you.
Not everyone is like you– customers want to be shown what to like.
Keeping customers stoked when something goes terribly wrong.
Hacking minimum order and manufacturing requirements.
What does the Pareto Principle look like for your biz?
What’s at the core of why you want to do this?
They say “fake it ‘til you make it”… maybe.
Building trust through transparency.
Shops or direct-to-customer?
Be a storyteller, always.
“Know thyself.”
SEND IT.
Maybe at some point we’ll get around to writing up everything we learned from our various successes, failures and experiences in this little board world. In the meantime, feel free to reach out directly with questions or consultation requests.
Consult with the dead.